I t is remarkable with what gross overconfidence and complacency can be raised with the NDR-media magazine Zapp weekly about the media environment. But who poses as a pedantic guardians of political correctness, should at least do not offer themselves to attack.
Reminder: On Wednesday, 30.11.2005 Zapp beamed in his column "Durchgezappt" also has a post titled "slip of the Week". 
Zapp It went hard with the social campaign "You are Germany" to the court. Their homonymous slogan is not new, but already a "Nazi slogan" have been. That would have "Internet bloggers" in a "historical book" discovered. This is the way to a book entitled "Ludwigshafen - A Century in Pictures", published by the Municipal Archives of Ludwigshafen on the Rhine. The slogan under discussion can be found there on a picture showing a Nazi rally in 1935 at the Ludwig place in Ludwigshafen. The exact wording is: "Because You Are Germany". The slogan will obviously respect to the situated above her large portrait of Hitler, so that is well understood: "For you, Adolf Hitler are, Germany."
However, this is exactly the opposite of what the campaign "You are Germany" apparently intended to be investigated. There, indeed, the emphasis is precisely on the fact that each / r on the individual her / his own way Germany was. Thus total alignment is a dictator with emphasis on the individual and the individual initiative. This begs the question, what then is the problem of Zapp. The assumption is that this is once more at the knee-jerk and pseudo-intellectual posturing without substance itself is politically left wähnender journalists. Unfortunately, these seem to statements regarding the reflexes of the upper hand over the mind. So instead of taking the trouble even to think something is reproduced, find out what "Internet bloggers".
So if this slogan was busy so obviously negative, then why was Zapp need the help of bloggers, and even now has not pointed out? Possibly yes, because it is this is a slogan that has not enforced by the Nazis, which has hardly been spread? It is also quite vicious, that the creators of the campaign Zapp indirectly subject to the same intentions as the Nazis had at that time. In witterndem conspiracy, almost lurid tone when Zapp says: "But now came out: The sentiment is not entirely new. But who has he used it before? ". Said bloggers had found the "original" in a picture book. This insinuates Zapp, the creators of the campaign, having regard to the original slogan of the copied and is therefore presented in the Nazi tradition. Zapp is then on the assumption that the participating in the campaign, Gerald Asamoah, the laughter would be stuck in the throat, if he had known about it.
Again, as in the case of Senait Mehari attacked Zapp people and their concerns, the lead appears to be anything but evil is afoot. Nobody is forced to campaign like it. It can interfere with the fact that one is familiar terms as the addressee. But Zapp employees are surely no philistine? One can reject the primitiveness of the message, even the "Volkskörperrethorik", which it uses one . You can also - like the satirical magazine Titanic - the view that the campaign "a public relations hoax" was "to be cynical advertising Fritzen thought have to siphon off a few million euros from the federal budget and they are investing in real estate, mutual funds and Puffbesuchen . " 2 This is the point and hits the nail on the head if possible. But the makers of the campaign indirectly imply Nazi ideology, due to the fact that their slogan of a little-known Nazi slogan resembles is ridiculous, totally disproportionate and flat.
Something completely different it is when used for "competence center", the abbreviation "CC". This abbreviation wakes internationally in large populations negative connotations. Everyone knows that it is a question of the abbreviation for the "concentration camp" of the Nazis. So it is absolutely beyond the pale that this abbreviation today for whatever reason should not be used.
Certainly the impression that Gerald Asamoah a "token Afro-German" was used, and Patrick Swayze as a "token gay". But how great was the outcry - especially with Zapp - have been if one of the groups they represent would not have been represented? The fact that the campaign is represented Marcel Reich-Ranicki, a Wojtek Czyz, a Xavier Kurt Naidoo, a Minh-Khai Phan-Thi and a Kool Savas Savas Yurderi alias, does not Zapp as an opportunity to recognize that " You are Germany "clearly makes a plea for pluralism. Instead, Zapp is a nothing wiser than to draw a parallel to Nazism.
Faced with such destructive behavior, one can understand in a way that Jean-Remy von Matt - complained of the ingratitude of journalists and bloggers - a partner involved in the campaign advertising agency "Jung von Matt." In this context, he also blogs as "Klowände of the Internet" called, requires at least since the time when no further comment more on the Agency began its itself to use this medium 3 .
So much so to Zapp's outrage at the social campaign in the fall of 2005. Approximately eighteen months later, on 11.07.2007, Zapp beamed again under the heading "Durchgezappt" an article entitled "The blast of the Week", it has also in itself. As far as the way the cinematic titles of posts is not very far from the Zapp style of the arch-enemy IMAGE removed. What there, the winner or loser of the day, at the Pops, Zapp, the gaffe, the embarrassment, the praise, the truth, the separation and flash flags of the week. Even if it should be of a parody, it would certainly not be the paragon of ingenuity. It ödet namely the spectators to hear only how stupid everyone else is. Much more interesting would be to find out how smart Zapp's. If, however, more Zapp excels by the rumination of what is the work of others and with the reproduction of stereotypes, rather than by remarkable personal contribution, it is not easy to recognize that Zapp is so much smarter.
But back to the said post. Zapp It reports on a promotional clip of the European Film Promotion , which because of its blunt sex scenes with some "rather prudish MPs' 4 was met with protest. For this reason I eutube - the EU portal youtube - another, more romantic time designed promotional clip refills. So far, so good. But the commentary of Zapp was not easy, "Zapp said: Well done!" But, "Zapp said: To each his own." 
It should not be a matter here that substantivized possessives without prior reference to a reference or omen when they precede an article begin with a capital letter, but rather the content aspect.
Zapp This obviously requires an overdue tuition in terms of history. You would think it belonged to general education, that the phrase "To each his own" a synonym for the mass murder of the Nazi criminals, was because the Nazis einschmieden it in the gate of the Buchenwald concentration camp were.
It can probably be ruled out that Zapp wanted to take with respect to the Latin original "cuique suum" in which it is a classic legal principle in the sense of justice. Thus, this formula is their way of classical Greece from about Aristotle, Socrates and Plato taken up into the life of the Eastern Roman Empire, where they are within the scope of the First Emperor Justinian in 528 AD. Order passed in codification and unification of the Roman law, five poured into a legal principle was 6 . Since most countries in Europe, the Roman law to modern times in the inside as the authoritative source of law, used the formula came to the 20th Century, where she then was perverted by the Nazis. The Nazis at Buchenwald this tag attached so that it could be read from within, which the statement was only Mocking, humiliating, and cynical, when she and her abused content already was. In disgrace, and the Nazis were very talented, what needs to be because that is their own lack of dignity / e To be on par with their victims, they need to degrade them. Unlike "You are Germany", which just did not feature on one of the largest concentration camp, would seem to know any reasonably educated person in Germany that prohibits the use of this slogan. Especially when, like Zapp, scorn looks down on others, which undermines a much lower lapse, it was not even a lack of political and historical awareness, which leads to the obscene use of an extremely negative connotation of the word strike.
Zapp joins it in a group of companies, their advertising agencies in recent years had similarly little historical education and sensitivity. For example, Nokia 1998, Germany applied its new mobile phones with interchangeable front panels in different colors with the slogan "To each his own." Protests, which pointed out that this slogan is burdened historically led eventually to the fact that Nokia broke off the campaign. In the same year the company REWE campaigned with the slogan just for barbecue accessories. Microsoft software applied to McDonald's and Burger's menu in Thuringia - of all that is in the state on whose territory is today's memorial to the former concentration camp Buchenwald. That with increasing proximity to the site and to survivors of a mass murder is not necessarily sensitive must be proved even on 28 August last year, the Deputy Federal Commissioner for Culture and Media and trained historian Hermann Schaefer with his completely tactless speech at the opening concert of the Weimar Art Festival, which was titled "Memorial Buchenwald." The former President of the Bundestag Jenninger (CDU) was during his unsuccessful speech at the 50th Anniversary of the November pogrom in 1988, at least not yet in a place of organized mass murder, but "only" before the assembled parliament, which is why the speech was in its way, of course, still very out of place.
Well, perhaps we should Gita Datta, the responsible for the article under discussion Zapp, after having written a thesis on the "fragmented world of German television news," to deal with their potentially fragmentary education. But the oh-so-critical and joyful recherche Kuno Haberbusch did not seem disturbed at this woman used by Datta formulation. Otherwise he would have any time to effect a change in wording. Is it in his research about the this keyword and explosiveness inherent problems missed? Had Gerald Asamoah Zapp seen this show, it would certainly be the laughter stuck in my throat.
We can only wonder when the next time Zapp rises above its media environment. In view of the beam in your own eye should Zapp but when criticizing the mote in the eyes of others, perhaps a little less far out on a limb. Senait Mehari, Mehari, Fireheart, Kuno Haberbusch, Zapp, NDR, media magazine, Geeta Datta, Datta, each his own, work makes you free, concentration camp, concentration camp, Buchenwald, Auschwitz
© Stefan Fix, 2007
- Harald Jähner in the Berliner Zeitung from 30.09.2005 [ ← ]
- Titanic, March 2006, p.8. [ ← ]
- http://blog.jvm-neckar.com/ [ ← ]
- Zapp-diction in the broadcast of 11.07.2007 [ ← ]
- Justinian Corpus Juris Civilis later Codex [ ← ]
- The law is the art of good and justice. [...] Justice is the unchanging and enduring desire to give everyone their rights. The rules of law are the following: live honorably, not injure others, to each his own grant. (Digest 1, 1, 1 and 1, 1, 10), [ ← ]
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